Tips and News for Content Marketing Success.
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 May 2017

Understanding the Content Needs of Technology Buyers
The sales process begins long before your sales representatives pick up the phone. With more than 80% of buyers using supplier websites for research, capturing your market share depends heavily on how well your content marketing strategy is executed. What are Your Buyers Top Concerns?
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Is Your Cybersecurity Content Reaching the C-Suite?
As far back as 2014, the SEC made it clear that the Board of Directors is accountable for cyber attacks on on organization. In 2017, this is more true than ever. While most organizations clearly communicate sales and marketing data and metrics, they do not have the same systems in place to understand how protected they are from cybersecurity threats.
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CONTENT MARKETING TRENDS
What is a Content Marketing Agency?
A content marketing agency helps you leverage content to achieve your business objectives. One of the agency's most important objectives is to help you get found on the Internet. In addition a content marketing agency can help you with many types of marketing programs such as newsletters, email campaigns, and social media. Most importantly a content marketing agency writes content ... Read More The post What is a Content Marketing Agency? appeared first on ContentMX.
WHAT'S NEW
Reach the C-Suite and IT Executives with Cybersecurity Journal at No Additional Cost
What is the CyberSecurity Journal? The Cybersecurity Journal is a publication for CEO, CISOs, CTOs, C-level executives and other IT decision makers that provides expert opinion, tips and cybersecurity best practices. Cybersecurity Journal is distributed several times per month to over 7,000 executives and decision makers. 
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An Upgraded User Experience
The ContentMX platform has been updated to include some interface improvements that will serve both experienced and novice users. All of the same functionality remains, it's just easier to access. Here are some of the changes you will encounter. 
Crisis Management Education through Content
Crisis Management Education through Content
The more C-suite executives that we speak to, the more we are finding boardroom involvement in major IT decisions. CISO's and CEO's need answers to the difficult questions boards are asking -- especially when it comes to their cybersecurity posture and crisis management procedures as evidenced by a recent KPMG report.