Tips and News for Content Marketing Success.
Email not displaying correctly? View it in your browser.

 January 2017

QuestionHow will you make your sales numbers in 2017?

Answer: A content first marketing strategy that starts today.

Reply to this email to meet us at RSA 2017 and discuss your cybersecurity content strategy and the ways we can connect you with the C-suite and IT decision makers.
 


What should the C-suite be concerned about in 2017?
What is the biggest threat in 2017?

Have an opinion? Share it with the Cybersecurity Journal.

Your responses will be collected and published in the Cybersecurity Journal and tweeted out by our moderator.

Cybersecurity and the C-Suite

The number one IT expenditure for 2017 is predicted to be cybersecurity. Gartner expects the market to reach one trillion dollars by 2020, and according to the Harvard Business Review cybersecurity will be the fourth most important item that will be discussed in the boardroom in 2017.

Customer Success Story
Writing Content to Navigate a Changing Business Environment
Kintronics is a physical security company. Today, we sell network attached products such as IP cameras, IP door readers, IP intercoms, and paging systems. Over the years we have learned that nothing stays the same. Business is constantly changing. Products that were hot one year are dogs the next. Here's how we survived our changing market with content.
CONTENT MARKETING TRENDS
Content Marketing Takes a Turn for the Better: New 2017 Research

85% of content marketers listed higher quality and more efficient production of content as the top contributor to their success in the past year.

From B2B Content Marketing 2017: Benchmarks, Budgets, and Trends—North America report - Content Marketing Institute

New Infographic: The Best Email Newsletter Solution for Your Business
What are the top features to look for in a newsletter marketing solution? There are 4 significant functional areas to consider: Content, Template, Publishing, and Content Focused Reporting. See our new infographic for more details...
ADVICE FOR THE CONTENT MARKETER
The 11 Best Email Newsletter Service Features
The process of creating an email newsletter is fraught with potential bottlenecks and pain points. After nearly 20 years of experience building email newsletters for clients, we definitely have some thoughts about it. So, what are some of the most important features that you will find in the best newsletter building applications? We have 11 that come to mind...