Tips and News for Content Marketing Success.
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 December 2016

What is the Best Newsletter Application for You?
Newsletter marketing is about more than a having pretty template or a mobile-friendly interface. To get meaningful results, you need a results-driven functional newsletter with the flexibility to tailor it to your needs.
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Improve Your Account Based Marketing (ABM) Strategy with Content
Account based marketing (ABM) grows revenue by focusing specific marketing efforts on high-value accounts. For B2B technology companies, ABM has the power to transform your sales and marketing process to use fewer resources, improve efficiency and increase revenue from your marketing efforts.
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CONTENT MARKETING TRENDS
The Ups And Downs Of B2B Content Marketing
Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads!

The good news is B2B marketers will spend more on content marketing. The bad news is many think content marketing is not effective. What gives?
8 Steps to Driving Cloud Sales with Business Content
As a technology marketer selling cloud solutions to solve your prospect's business problems, you need to have content that reflects what those business issues are. Your content needs to convey that you are a thought leader who understands the pain your customers are facing. And, not only do you need to convince your prospect of your value you also need to convince Google.
ADVICE FOR THE CONTENT MARKETER
15 Goals, Tips, Examples, and Lessons for E-Newsletter Perfection
Here's a bunch of recommendations that are right up our alley...
E-newsletters can be a powerful content marketing tactic. Here are 15 tips, tricks, examples, and lessons to make them perfect.
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