Tips and News for Content Marketing Success.
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 October 2016

ContentMX will be there too. We would love to discuss how end-to-end content marketing can drive sales of your AWS solutions.

Contact us to Schedule a Time to Meet
How Do You Create Content for B2B Technology Buyers?
The B2B buying process for technology has become more complex with longer cycles.
Technology buyers are controlling their journey through the buying cycle more than the vendors. How do you reach your technical audience? 
What is End to End Content Marketing?
Content marketing promises the highest ROI compared to all your marketing programs, but it can be one of the most challenging to execute.
In theory it seems simple, but in practice, it's much more difficult to execute. If you want real results, you need a content strategy that encompasses the entire content journey. 
CONTENT MARKETING TRENDS
B2B Content Marketing Report

The B2B Content Marketing Report is based on over 600 survey responses from marketing professionals to better understand the current state of content marketing…
Why Halfway Hank is Ruining Your Content Marketing
" . . lived a boy who cleaned half his room, and rode a bike with half a seat…."
In the popular children's story, Halfway Hank lives a "halfway kind of life." 
Don't Halfway Hank Your Content Marketing Strategy.  
ADVICE FOR THE CONTENT MARKETER
How to Create a Culture Where Content Marketing Thrives
Autodesk's Dusty DiMercurio started his bold vision with a pilot project. Today, the Content Marketer of the Year finalist has created a multi-award-winning publication and influences the company to think differently about content. 
Content Marketing: Let's Not Mess This One Up
Content Marketing: Let’s Not Mess This One Up

I’ve been a vocal advocate for moving marketing past traditional tactics to truly embrace a new ethos, one that puts the audience’s interests ahead of our own. But today I’m here to sound a note of caution.