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New from Our Blog

Love him or hate him, Donald Trump has nailed the main points of content marketing. To be clear, this article is not an endorsement of Trump, but an analysis of his marketing tactics (whether on purpose or not). First point: Create a clear objective focused on a target audience. Trump wants to win the Republican nomination.

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Increase ROI From Your Marketing Automation

Marketing Automation systems when used correctly increase the quality of the leads you send over the wall to sales. However, to the marketers using these systems, there are a number of hurdles to realizing the promised results from the investments they have made.

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How to Use Content Marketing to Help Your Sales Team

Content marketing should help you attract leads and drive sales. In Content Marketing Institute’s 2015 B2B Content Marketing Benchmarks, Budgets and Trends study, 83% of B2B marketers say that lead generation is an important content marketing goal. The report also says that a majority of content marketers try to drive sales and lead nurturing.

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Oracle Eloqua Users, Please Join Us For:

4 Content Marketing Strategies for Increased Eloqua ROI

Tuesday, November 24th
@ 2:00 PM EST (11:00 AM PST/ 1:00 PM MST)

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